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Health Tech go-to-market

The lesson from Figma: Keep the faith

Healthcare companies - and their boards - should get inspired by this tortoise that beat all the hares

Christina Farr
Aug 4, 2025
The lesson from Figma: Keep the faith

How the smart digital health marketers are thinking about patient acquisition

Paid marketing is still useful - but competitive ad markets require more creativity

Christina Farr
Apr 17, 2025
How the smart digital health marketers are thinking about patient acquisition

Is your women's health business venture backable?

Part 1 in our founder's guide to financing your women's health startup

Leslie Schrock, +1
Apr 15, 2025
Is your women's health business venture backable?

Why the Hinge Health IPO is so important for digital health

A few thoughts...

Christina Farr
Mar 11, 2025
Paid
Why the Hinge Health IPO is so important for digital health

Is health-tech entering its ‘influencer’ era?

And what are the pros and cons?

Christina Farr
Feb 28, 2025
Is health-tech entering its ‘influencer’ era?

Care delivery in all 50 states? No longer as common as it used to be

Some digital health companies are getting more targeted with their approach

Christina Farr
Feb 13, 2025
Paid
Care delivery in all 50 states? No longer as common as it used to be

There’s a new game in town for D2C health business models

And it’s rapidly evolving in real time!

Christina Farr
Jan 30, 2025
Paid
There’s a new game in town for D2C health business models

Some tips for raising money in 2025

Things have gotten a little better in digital health VC land, but it’s still challenging out there!

Leslie Schrock, +1
Dec 19, 2024
Paid
Some tips for raising money in 2025

There’s about to be a lot of AI capital incineration

Health care VCs are flocking to AI - and it’s all starting to feel a lot like crypto

Christina Farr
Dec 6, 2024
There’s about to be a lot of AI capital incineration

ICHRA is gaining momentum - and if so, what does it mean for health-tech?

I teamed up with two health policy experts to explore the bull and bear case.

Christina Farr, +2
Nov 26, 2024
ICHRA is gaining momentum - and if so, what does it mean for health-tech?

What happened at Forward Health?

The company closed up shop abruptly this week.

Christina Farr
Nov 13, 2024
Paid
What happened at Forward Health?

4 questions with Brightline's CEO on scaling behavioral health

Lessons learned after a strategy shift featuring Brightline CEO Naomi Allen and investor Alyssa Jaffee

Christina Farr
Nov 7, 2024
4 questions with Brightline's CEO on scaling behavioral health

Is it possible for employers to keep costs down and cover GLP-1s?

That’s the question of the moment - and we explore it in-depth.

Christina Farr, +1
Nov 1, 2024
Is it possible for employers to keep costs down and cover GLP-1s?

4 questions about the future of compounding pharmacies

I’m introducing a new series to ask experts in the space tough questions about topics of the moment

Christina Farr
Oct 24, 2024
4 questions about the future of compounding pharmacies

Why is it still so hard to succeed in women's health?

One longtime women's health investor weighs in...

Leslie Schrock
Oct 15, 2024
Why is it still so hard to succeed in women's health?

Could we have hit “peak” obesity?

Important new data is out today indicating that might be the case — and for the very reason you might expect!

Christina Farr
Oct 4, 2024
Could we have hit “peak” obesity?

Everything you need to know about Advanced Primary Care

Our guide to the new regulation, plus the biggest opportunities and the challenges

Christina Farr, +1
Oct 3, 2024
Everything you need to know about Advanced Primary Care

Why digital health startups need "network effects"

Health care is a tough market, but there are invariably going to be big opportunities, according to Maveron's Jason Stoffer

Christina Farr, +1
Sep 26, 2024
Why digital  health startups need "network effects"

Why digital health is about to enter a “scale game,” leading to more mergers

The incumbents have gotten a lot bigger since 2019, so digital health startups will need to change their strategy to get acquired.

Christina Farr, +1
Sep 24, 2024
Why digital health is about to enter a “scale game,” leading to more mergers

We're undervaluing the importance of community in digital health

Build for the needs of a community, not a single condition

Christina Farr
Sep 5, 2024
We're undervaluing the importance of community in digital health

Where we see opportunities at the intersection of fin-tech and health-tech

RCM, transparency tools, HSA/FSAs and more

Christina Farr, +1
Aug 29, 2024
Where we see opportunities at the intersection of fin-tech and health-tech

The case for the physical clinic

In this market, we're undervaluing and underestimating brick and mortar

Christina Farr, +2
Aug 15, 2024
The case for the physical clinic

Point Solution fatigue is very real

So where do we go from here?

Christina Farr
Jul 18, 2024
Point Solution fatigue is very real

This proposed bill in California could have a big impact on digital health

'This law could eliminate the friendly PC model in California as we know it'

Christina Farr
Jun 19, 2024
This proposed bill in California could have a big impact on digital health

What is the five-year trajectory for Epic?

The software company seems to be "quietly killing it"

Christina Farr
Jun 5, 2024
What is the five-year trajectory for Epic?
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